details for the publication
@article {HelferichSchmidHerzwurm06c,
author={Andreas Helferich and Klaus Schmid and Georg Herzwurm},
title={Product Management for Software Product Lines: An Unsolved Problem?},
journal={Communications of the ACM},
number={12},
volume={49},
year={2006},
pages={66-67},
abstract={The goal of this article is to call attention to an area that is yet not sufficiently researched: product management for software product lines (SPLs). Many companies developing standardized software products have adopted product management as a function that coordinates research and development, marketing, sales, and software development. Even though this function coordinates all of these areas, it is traditionally mainly a marketing function and often organized as part of the marketing department. This may be sufficient for "normal" software products, but not in a SPL context, as we will discuss here.}
}
